At first glance, “STAG” might suggest something bold, brash, and brawny. But the true story behind our name is something far more meaningful.

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Rooted in our unwavering commitment to family, STAG was inspired by the people who matter most to our founder and President, Travis Couick. The name is an acronym for “Stella, Taylor, Abby, and Gabby” — his wife and three daughters.

 

As Travis often says, he’s a simple man, “held aloft in life by four extraordinary women.” STAG stands as a daily reminder of the values they represent: love, strength, integrity, and purpose.